GA4 and Server-Side Tracking; Ga4 tracking; ecommerce tracking;

GA4 E-commerce Server-Side Tracking: The Complete Guide Introduction eCommerce businesses face increasing challenges in tracking customer behavior. With browser restrictions, ad blockers, and evolving data privacy laws like GDPR and CCPA, traditional client-side tracking is becoming less reliable. Enter GA4 (Google Analytics 4) server-side tracking—a robust solution that ensures accurate data collection while keeping privacy […]