Web analytics & Tracking Archives

A Complete Guide to Google Analytics Custom Event Parameters

Complete Guide to Google Analytics Custom Event Parameters A Complete Guide to Google Analytics Custom Event Parameters is crucial to understanding and improving user experience. While Google Analytics provides a wealth of information by default, sometimes the standard metrics aren’t enough. That’s where custom event parameters come in. Custom event parameters in Google Analytics 4 […]

A Step-by-Step Guide Mastering E-commerce Tracking with Google Tag Manager

Leave a Comment / Web analytics & Tracking / A. Harish

In the fast-paced world of online retail, understanding customer behavior is crucial for success. Effective e-commerce tracking can enable you to gather insights into user interactions, optimize your sales funnel, and boost your conversion rates. In this comprehensive guide, we’ll walk you through the process of setting up e-commerce tracking using Google Tag Manager (GTM)

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Web analytics & Tracking

A Complete Guide to Google Analytics Custom Event Parameters

A Step-by-Step Guide Mastering E-commerce Tracking with Google Tag Manager

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